How to Not Screw Up Your 2024 Campaign Song: A Primer
elegating music choices to the youngest person on your campaign team might seem like a good idea. It’s not. Ignore the Billboard Hot 100, and pick songs you actually listen to — or at least songs that voters will believe you actually listen to. “Your first instinct might be, pick a song that’s relatable to young people or something. But that’ll just miss the mark and it’ll feel inauthentic,” says Rachel Kopilow, vice president and creative director at the campaign consultancy group Blue State.